How Life.io is helping life insurers to engage with customers and drive policy adoption
January 20, 2021
It is tough to show consumers the benefits of having life insurance, but insurers need to change their engagement strategies to encourage adoption, according to Life.io founder and CEO Jon Cooper.
Life insurance is often neglected, simply because consumers do not wish to think about their death. However, these policies are critical and insurance firms need to start boosting their engagement efforts so consumers perceive life insurance as relevant. This might not sound like an easy task, especially when you consider insurance is hardly the most enthralling topic, compared to other daily distractions. Despite this, Jon Cooper believes it is possible and his company has helped clients increase their daily interactions with clients to more than other apps such as the NY Times. The trick is through improved engagement and making the policy intrinsically linked with healthy lifestyles and rewards.
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