Life Insurers Eye New Challenge

Premium discounts are one of the least effective ways of rewarding consumer behavior,” said Jon Cooper, CEO and Co-Founder of Life.io. “Applying new data and tools to existing policies holds high promise. Insurers could, for example, unlock additional life insurance coverage available in a contract — without having to go through a second round of underwriting — after a certain life event, such as the birth of a second child.”

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