Named a “Hot Vendor” by HFS Research Named a “Hot Vendor” by HFS Research

August 17, 2020

PRINCETON, NJ. (August 17, 2020)–, a leading customer engagement technology firm and independent subsidiary of SE2, today announced it has been recognized as a “Hot Vendor” in HFS Research’s Hot Vendor report. As an organization with a vision and strategy to impact and disrupt the market, joins the report’s exclusive group of emerging players with offerings that solve today’s complex business problems and exploit market opportunities. HFS Research’s Hot Vendors are chosen based on a company’s distinct offering, robust ecosystem, client impact and financial position.

“We are honored to be recognized by HFS Research for our innovative end-to-end digital solution,” said Jon Cooper, co-founder and CEO of “With 72% of policyholders wanting to hear from their life insurance company more regularly, we are proud to be recognized as the solution that engages customers both initially and over time. As the only comprehensive digital client experience that offers engagement-driven needs analysis, quote, e-app, and a self-service portal, we are here to help businesses of all sizes tackle their digital needs.” was founded to help bridge the relationship between life insurance carriers and their prospects and customers. The company provides a customer-centric approach to insurance sales, service and engagement, creating meaningful interactions that lead to win-win scenarios. By introducing the platform, carriers have reported a 22% reduction in lapse rates and a 35% reduction in lapse rates for policyholders who actively use the platform.

The report recognizes “the modular nature of’s platform as a good way for potential clients to choose the right approach for their customers and ensure that the technology integrates with their existing initiatives”. Last year, and SE2 launched SE2 Digital Engage, an integrated end-to-end digital life and annuity platform combining’s customer experience capabilities with the advanced capabilities of the SE2 Aurum® suite.

By offering personalized interactions and prioritizing a mobile-first, self-service,’s suite of solutions integrates powerful customer engagement across the lifecycle to reduce friction, convert sales and optimize results. suite of enterprise solutions: Life.ioGrow, a needs analysis, quick quote, e-application and advisor portal; Life.ioEmpower, a digital self-service portal, and Life.ioEngage, a digital customer engagement platform, helps companies educate, engage and reward their customers at every stage of the customer journey.

About is a leading customer engagement technology firm that helps companies accelerate the development of their end-to-end digital client experience with the Solution Suite: GrowEngageand Empower. Our state-of-the-art digital suite integrates powerful engagement across the client lifecycle to reduce friction, convert sales and optimize results. To learn more, please visit, a pioneering insurtech for over five years, is headquartered in Princeton, New Jersey. is led by its original co-founders and is an independent subsidiary of SE2 and part of Eldridge Industries family of companies.

About SE2

SE2, an Eldridge business, is a leader in the US life and annuities insurance technology and services industry. SE2 has a proven track record in delivering technology driven transformations for the life and annuity insurance industry. SE2 uniquely combines the maturity and peerless industry knowledge of its 125+ years of life insurance industry heritage with its end-to-end digital platform to enable the rapid launch of new and innovative products through existing as well as digital channels. SE2 currently administers nearly 2 million active policies on behalf of its 25+ clients. SE2 has over $100 billion in assets under administration and handles more than 200,000 new business applications annually. Please visit SE2 at to learn more.

About HFS Research:

HFS provides visionary insight into the major innovations impacting business operations: automation, artificial intelligence, blockchain, digital business models and smart analytics. The company focuses on the future of operations across key industries. It influences the strategies of enterprise customers to develop operational backbones to stay competitive and partner with capable services providers, technology suppliers, and third-party advisors.

To know more about HFS Research Systems, visit

Press release available here. Named a “Hot Vendor” by HFS Research
Scroll to top