Unveils New Product Offerings that Further Enhances the Digital Customer Experience Unveils New Product Offerings that Further Enhances the Digital Customer Experience

October 1, 2020

PRINCETON, NJ. (October 1, 2020)–, a leading customer engagement technology firm, today announced the release of their enterprise solution suite Life.ioGrow™, Life.ioEngage™  and Life.ioEmpower™.’s mission is simple: to help carriers build and transform their digital customer experience across the entire life cycle. With their new offering, carriers can exceed their customers’ expectations and turn transactions into meaningful interactions– maximizing sales, brand loyalty and retention.

“Adding Grow and Empower was a natural fit to our existing technology stack,” said Jon Cooper, CEO of “By harnessing our expertise in UX, behavioral economics, gamification, positive psychology and data science, we’re able to quickly deliver a complete digital experience to a carrier’s prospects and policyholders.”

Life.ioGrow goes beyond a basic e-app experience to offer an integrated quote, needs analysis, e-app, and dashboard suite. Highly flexible and configurable, Grow can be designed to reflect and promote a company’s unique brand and suite of products while actively engaging their target audience. Grow supports all life insurance and annuity products
across multiple distribution channels.

Life.ioEmpower delivers a digital self-service experience that policyowners expect. Empower lets policyowners access policy information 24-7, review and manage policies, and contact their advisors or insurer.

Grow and Empower get even stronger when’s flagship platform, Engage is added. Life.ioEngage replaces tired customer transactions by creating meaningful and ongoing customer interactions. At each stage of the customer relationship, the Engage platform educates, engages, rewards, and delights customers. Valuable, ongoing interactions reveal important data and insights that help move the needle in carriers most important metrics: conversion, placement, persistency, lead generation, wallet share, and NPS.

Customers want to buy and manage their insurance and annuities the same way they do their mobile banking or Amazon shopping experience —  with a few clicks. Convenient and meaningful interactions are key, and exists to solve this problem. It’s about creating the entire digital experience for consumers that makes engaging with products a delightful experience.

To leverage the power of, visit

About is a leading customer engagement technology firm that helps companies accelerate the development of their end-to-end digital client experience with the Solution Suite: GrowEngage and Empower. Our state-of-the-art digital suite integrates powerful engagement across the client lifecycle to reduce friction, convert sales and optimize results. To learn more, please visit

Press release available here. Unveils New Product Offerings that Further Enhances the Digital Customer Experience
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