This Fintech Startup Is Making Dealing With Insurance Companies Less Miserable

For most people, the thought of dealing with their life insurance carrier is akin to the idea of spending more time at the office—maybe it’ll help in some way, but it’s not worth the effort.

Life.io hopes to changes that. The problem it solves, according to CEO Jon Cooper, is making interactions between life insurance companies and their policyholders more engaging and worthwhile for both sides.

Life.io curates “customer journeys” for insurance carriers, selling them software that they deploy to help their customers navigate the life insurance purchasing process.

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