WHITE PAPER
Capture and Keep Customers with Thoughtful Voice and Tone
May 20, 2019
Are you exposing your communication strategy to unnecessary risk? Read this thought piece by Life.io to understand how user-focused platforms can help your team safe guard your communication strategy with effective use of voice and tone.
Have you considered the importance of shaping your brand voice and tone? If not, your communication strategy is not yet complete.
These are words that seem easy to define, but to a product-driven company, can be equally puzzling to apply, especially when working with partners. Pair that with a product that spans across regions, maybe even countries, and that task can become suddenly daunting. For it is within these words that come the hardest values to uphold: trust, consistency, reliability. In this thought piece, Life.io welcomes readers to discover why understanding voice and tone is critical to successful engagement strategies when entrusting your audience to a white-labeled, partner solution.
Download Whitepaper
WHITE PAPERS YOU MIGHT LIKE
WHITE PAPER
Moving the Needle: The Evolution of...
The historical, low-touch nature of the life insurance business makes it difficult for insurers to build strong customer relationships and create customer loyalty. Studies show that the more meaningful interactions insurers have with customers, the greater...
WHITE PAPER
Capture and Keep Customers with Thoughtful...
Are you exposing your communication strategy to unnecessary risk? Read this thought piece by Life.io to understand how user-focused platforms can help your team safe guard your communication strategy with effective use of voice and tone.
WHITE PAPER
Three Challenges Putting Your Customer-Experience Strategy...
Life insurers must be willing to change their behaviors in order to successfully adopt and succeed in transforming their business to a digitally-driven and consumer-focused product.
