The Importance of Creating a Customer Before They Buy


The Importance of Creating a Customer Before They Buy

August 25, 2020

In this episode we will be talking about engagement and the importance of creating a customer before they buy.

Featured Speakers:
Jim Galli, Managing Director of Paradigm Partners International
Mike Logsdon, Co-Founder and Chief Operations Officer of

The Importance of Creating a Customer Before They Buy

About the Author

Mike Logsdon

Mike co-founded in 2012 with the aim of developing a market-leading digital wellbeing platform. As a co-founder, Mike is responsible for setting the company’s strategic direction with Jon Cooper. As COO, Mike’s leads’s operations, which focuses on client implementations and support.Mike draws from a diverse background, which includes green-tech, private equity, and health-based non-profits.

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