The Importance of Creating a Customer Before They Buy
August 25, 2020
In this episode we will be talking about engagement and the importance of creating a customer before they buy.
About the Host
Mike co-founded Life.io in 2012 with the aim of developing a market-leading digital wellbeing platform. As a co-founder, Mike is responsible for setting the company’s strategic direction with Jon Cooper. As COO, Mike’s leads Life.io’s operations, which focuses on client implementations and support. Mike draws from a diverse background, which includes green-tech, private equity, and health-based non-profits.
Drop your email below for updates on our podcast! test
PODCAST YOU MIGHT LIKE
There’s no question that increased automation in underwriting is key to meeting consumer buying expectations and keeping the insurance industry relevant. Find out what’s in store for the next 18 months.
Creating a better buying experience has become a priority for the life insurance industry due to two related forces: (1) evolving customer buying preferences and (2) Covid 19.