The Importance of Creating a Customer Before They Buy

PODCAST

The Importance of Creating a Customer Before They Buy

August 25, 2020

In this episode we will be talking about engagement and the importance of creating a customer before they buy.

Featured Speakers:
Jim Galli, Managing Director of Paradigm Partners International
Mike Logsdon, Co-Founder and Chief Operations Officer of Life.io

The Importance of Creating a Customer Before They Buy

About the Author

Mike Logsdon

Mike co-founded Life.io in 2012 with the aim of developing a market-leading digital wellbeing platform. As a co-founder, Mike is responsible for setting the company’s strategic direction with Jon Cooper. As COO, Mike’s leads Life.io’s operations, which focuses on client implementations and support. Mike draws from a diverse background, which includes green-tech, private equity, and health-based non-profits.

Drop your email below for updates on our podcast!

PODCAST YOU MIGHT LIKE

PODCAST
The Emergence of Continuous Underwriting

We know it’s in everyone’s best interest for policyholders to live a healthy and long life. What else can the industry do to align incentives and drive a positive outcome for the consumer and the carrier?

PODCAST
Continuing the Momentum

Insurers and advisors have the responsibility of delivering an intangible solution that often includes a complex product. How do we make this more tangible and transparent for all involved?

PODCAST
2020 and the Sense of Urgency

The life insurance industry had its own 'operation warp speed' in 2020. Many accomplishments and innovations were achieved, but as far as customer expectations go, did we catch up?

Scroll to top