

Life.io Enterprise Solutions Overview
Transform Your Digital Customer Experience. Driven by the behavioral science of customer engagement, Life.io’s suite of solutions helps change transactions into meaningful customer interactions.


Case Study: Life & Annuity Carrier
With Life.ioEngage, the carrier can now leverage a turnkey platform to create meaningful ongoing interactions with current policyowners and significantly boost brand loyalty and recognition. These...


The Emergence of Continuous Underwriting
We know it’s in everyone’s best interest for policyholders to live a healthy and long life. What else can the industry do to align incentives and...


Innovative Ideas from Industry Leaders for 2021
2020 has taught us the importance of rapid adaption and innovation. Decisions that normally take years were made in months. As we say goodbye to this...


Moving the Needle: The Evolution of Customer Engagement in Life Insurance
The historical, low-touch nature of the life insurance business makes it difficult for insurers to build strong customer relationships and create customer loyalty. Studies show that...


Case Study: Life & Annuity Carrier
With Life.ioEngage, the carrier can now leverage a turnkey platform to create meaningful ongoing interactions with current policyowners and significantly boost brand loyalty and recognition. These...


Life.io Enterprise Solutions Overview
Transform Your Digital Customer Experience. Driven by the behavioral science of customer engagement, Life.io’s suite of solutions helps change transactions into meaningful customer interactions.


Survey: Life Insurance as a Partnership
The convergence of technology capabilities and demographic trends makes it the right time to develop new business models that appeal to all consumers, not just the...


Life.io Engage Overview
Drive Customer Engagement. A state-of-the-art digital customer engagement solution, Life.ioEngage encourages and rewards customers for improving their holistic well-being through education and challenges.


Six Best Practices for a Successful SaaS Implementation
There are countless ways to fail in technology implementation, so even the best-laid plans of mice and men can go awry. Adhering to a project management...


Beyond the Data: A Human Approach to User Engagement
In the current tech landscape, it may seem like the key to strong user engagement is the illustrious predictive algorithm. If the giants are doing it,...


Make a Sandwich, Earn a Lifetime Customer
The consumer expectation has shifted over the last decade and insurers are feeling the impact as technology becomes more prominent.


Be Where Your Clients Need You Most
Have you looked at your customer engagement strategy lately? If you are a life insurance broker and have not reevaluated your engagement strategy in recent times,...


Moving the Needle: The Evolution of Customer Engagement in Life Insurance
The historical, low-touch nature of the life insurance business makes it difficult for insurers to build strong customer relationships and create customer loyalty. Studies show that...


Capture and Keep Customers with Thoughtful Voice and Tone
Are you exposing your communication strategy to unnecessary risk? Read this thought piece by Life.io to understand how user-focused platforms can help your team safe guard...


Three Challenges Putting Your Customer-Experience Strategy at Risk
Life insurers must be willing to change their behaviors in order to successfully adopt and succeed in transforming their business to a digitally-driven and consumer-focused product.


Acting irrationally – Behavioral Economics and the Consumer Affect
In this article, we will provide an overview of some of the principles that drive decision making and explore how these principles can be used to...


Innovative Ideas from Industry Leaders for 2021
2020 has taught us the importance of rapid adaption and innovation. Decisions that normally take years were made in months. As we say goodbye to this...


Webinar: Customer Experience 2.0: Moving Beyond the Transaction
Gone are the days of static life policies that sit in a drawer. Customers want engagement, interactivity, rewards, more-frequent communication and products tailored to individual lifestyles....


Interview with Jon Cooper
To grow the market and connect meaningfully with customers requires going beyond a simple, digital customer journey. Evolve the customer experience with a platform that educates,...


Next Gen Bus Models: Life, Health & Wealth | InsurTech FUSION 2019
An overview / examples of digital generation on-demand / connected business models for life, annuities, wealth & health


No contact to the customer? Rethinking Insurance and Insurtech
What do movers and shakers of the #insurance and #finance industry really think? Jon Cooper, Co-Founder & CEO of Life.io is at the #insurtech insights conference.


ITC2018 Interview
Oliver Wyman Principal Farooq Sheikh interviews the Founder and CEO of Life.io, Jon Cooper, at ITC 2018.


Plug and Play Winter Summit 2017
Life.io was invited to present at the Plug and Play's Winter Summit 2017. Co-founders Jon Cooper and Mike Logsdon take the stage to talk about the...


The Emergence of Continuous Underwriting
We know it’s in everyone’s best interest for policyholders to live a healthy and long life. What else can the industry do to align incentives and...


Continuing the Momentum
Insurers and advisors have the responsibility of delivering an intangible solution that often includes a complex product. How do we make this more tangible and transparent...


2020 and the Sense of Urgency
The life insurance industry had its own 'operation warp speed' in 2020. Many accomplishments and innovations were achieved, but as far as customer expectations go, did...


Digital Transformation and the Framework for Success
Learn about the bold steps insurers are taking to serve their customers. Understand why the adoption of customer engagement has accelerated.


Carriers Challenges and the Move to a Digital Experience
Moving to a digital experience isn't an easy task to undertake. During today's episode we will explore what challenges carriers face and how the pandemic has...


The Future of Insurance Powered by Behavioral Economics and Gamification
Premium discounts as a reward mechanism have been in place for decades. But are they effective? Hear from Dr. Patel on where he sees the insurance...


Behavioral Economics – A Powerful Motivator for Improved Health
Wearable devices alone are not enough - In our discussion today, we'll talk specifically about the powerful motivators in behavioral economics and which behavior change programs...


Gamification and Rewards in the Life Insurance Industry
During this episode we will explore the groundbreaking work Dr. Patel has done around gamification, rewards and behavior change, and explore how these learnings can help...


The Future of Helping People in Uncertain Times
Hear from Jackie Morales, Chief Insurance Officer of Bestow as she talks about changing consumer behaviors, the importance of communicating with customers, and how evolved and...


Helping People in Uncertain Times
The insurance industry is shifting; not just in how it use to be done, but how it can be done. Hear from Jackie Morales, Chief Insurance...