Muriel joined Life.io in 2019 bringing more than 30 years of marketing, strategy and business development experience in the financial services and insurance markets. Before joining Life.io, she was a founder of an insuretech that developed and brought to market an innovative insurance product. Muriel also ran her own boutique marketing and strategy firm for more than 20 years. Working extensively with major financial services firms, distributors and insuretechs, she helped them grow and scale their businesses. Muriel started her career with Equitable Life and then served as Vice President of Marketing at MetLife Brokerage.