Muriel joined Life.io in 2019 bringing more than 30 years of experience marketing financial services and insurance products. She helps clients define, develop and deliver their messages to the marketplace through strategic planning and execution. Muriel has been at the helm of Petri Consulting Group since opening its doors in 1998, working extensively with major financial services firms, distributors and insuretech startups. Muriel previously served as Vice President of Marketing at MetLife Brokerage where she led her team in the marketing of insurance and annuity products to independent producers. She began her career at Equitable Life in the Advanced Sales department and became Director of Life Insurance & Small Business Marketing. Focusing in two key areas – marketing and in-depth product knowledge, Muriel uses this unique combination to translate a client’s business goals into effective marketing solutions.