Why Pacific Life is Betting on a Startup to Boost Customer Engagement
February 17, 2021
With the pandemic putting pressure on life insurers to digitize their business processes, many carriers are turning to startups for help. And a growing focus of these partnerships is the development of tools and services that can keep customers engaged and, ultimately, loyal.
The recent collaboration between Pacific Life and Life.io exemplifies one of these partnerships. The insurtech aims to help the 153-year-old carrier update its customer acquisition strategy and boost engagement with clients, including those of a younger demographic.
“We’re looking to partner with companies who have had success engaging with the customers that we want to go after,” said Joe Kordovi, assistant vice president of innovations at Pacific Life.
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